case study · La Motte Wine Estate, Franschhoek
a world-class wine estate, discovered by AI.
as La Motte’s full digital retainer, we helped more than double revenue in six months. Then we launched an AI-enhanced microsite that ChatGPT started sending visitors to within six weeks.
the results
the results at a glance.
six numbers from two pieces of work: the full digital retainer and the AI-enhanced microsite.
over six months.
sales that need no ad spend.
sustained across a six-month period.
on the newly launched microsite.
with an 8% conversion rate from those subscribers.
sending traffic within six weeks of launch.
grow La Motte’s online wine sales, and get the estate found in the places people now go to ask for recommendations.
organic visibility usually takes years to mature. La Motte needed results from its online shop now, plus a way to show up in AI-powered chat discovery as well as on Google.
we ran the full digital retainer across social, search and the website, then added a mobile-first microsite with a stronger focus on sales-driven conversion paths and newsletter growth.
revenue more than doubled.
social offers drove shoppers to La Motte’s online store, with wine specials such as “buy 6 bottles and get 10% off” on the 2018 Syrah and the Pierneef Syrah Viognier.
at the same time, search did a growing share of the work. 58% of online sales now come from organic traffic, which means more revenue without paying for every click.
shaping the future of wine.
we launched an AI-enhanced microsite built to surface on Google and within AI-powered chat discovery, fast. It complemented the main website, with a stronger focus on sales-driven conversion paths and newsletter growth.
ChatGPT began sending traffic to the microsite within six weeks of launch. The microsite delivered 97% engagement and grew subscribers who converted at an 8% rate.
it also helped sustain a 158% increase in subscriber-driven revenue over six months, by adding a new call-to-action-led channel in December, a month that is traditionally slower.
the microsite amplified results rather than acting alone. Social campaigns and the main website ran alongside it, and also contributed to Mailchimp performance.
“within six weeks of launch, AI-driven discovery channels (ChatGPT) were already directing qualified traffic to the microsite.”
what this means for your brand.
the key takeaways from La Motte’s results.
- 01/ 03channels
run the full spectrum.
campaigns across several channels work together. Social, search and email all fed La Motte’s revenue.
- 02/ 03ai discovery
get found by AI.
a microsite can improve AI-driven discovery. ChatGPT became La Motte’s 4th highest traffic source.
- 03/ 03mobile
build mobile first.
a mobile-first microsite can drive exceptionally strong engagement, here 97%.
want results like these?
let’s look at where your online sales come from today, and how AI discovery could add to them.
revenue growth covers six months of the full digital retainer. Microsite figures are from the microsite’s analytics and La Motte’s Mailchimp reporting; the 158% revenue increase covers a six-month period.
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