case study · Mantis Collection, luxury eco-tourism
conservation-first travel, found worldwide.
as Mantis Collection’s full digital retainer, we took a conservation-led luxury brand to affluent travellers in the USA and Europe, and made Google Ads a measurable source of revenue for the first time.
the results
the results at a glance.
Google Ads figures compare Feb 2025 to Feb 2026 with Feb 2024 to Feb 2025, using Google Ads traffic only. Meta figures are shown as reported.
with the first measurable revenue attributed to Google Ads.
from Google Ads traffic.
alongside a 46% lift in click-through rate.
across Facebook and Instagram.
generated by Facebook advertising.
from a single brand awareness push.
put Mantis Collection in front of the travellers most likely to book a luxury eco-escape, wherever they are in the world.
Mantis Collection’s properties combine luxury with conservation and heritage. The aim was to build awareness and brand affinity with experience-seeking travellers, and to turn that attention into website visits, “book now” actions and revenue.
paid media let us target by interest, behaviour, location and intent, so the message reached the people most likely to engage and convert.
the right traveller, in the right market.
we built the paid media audience around who books a conservation-led luxury stay, then focused spend on the markets they live in.
- markets
- USA, UK, France, Germany and Belgium
- USA focus
- Texas, New York, Georgia, Florida, Denver, California and Colorado
- demographics
- experience collectors and eco-adventurers; affluent travellers, typically 35–65+
- custom segments
- luxury eco-travel, sustainable tourism, wildlife safaris and authentic experiences; conservation-minded travellers
up 100% on the previous year.
from the UK, France, Germany and Belgium.
from brand awareness to measurable revenue.
we ran a full-funnel approach across Paid Search and Performance Max. Search captured high-intent demand, while YouTube, Display, Gmail and Discover amplified Mantis’s conservation ethos, heritage and luxury offering to experience-seeking travellers.
the result was a more engaged audience, big increases in key events and the first period of measurable revenue attributed to Google Ads.
- 660,000+impressions and searches
- 22,000+clicks to the website
- 70%engagement rate, against an industry average below 50%
- +23%users on the website
- +19%users taking action, such as clicking “book now”
a following that outgrew the category.
the goal on Facebook and Instagram was brand awareness and Instagram followers, building Mantis Collection’s position as a leader in luxury eco-tourism and conservation-first hospitality.
typical for similar businesses: 1.7k
typical for similar businesses: 195
- 17,023,259people reached
- 160,000+clicks to the website from Facebook
- 50,000+clicks to the website, up 77%
- 29,000+content interactions, up 100%
- 27,181Instagram profile visits in 15 days
awareness that pays its way.
a balanced mix of performance and awareness activity grew Mantis’s audience and turned paid media into a revenue channel.
- 01/ 03targeting
find the traveller.
affluent eco-travellers in five markets, with US users up 100% year on year.
- 02/ 03google ads
capture the demand.
users up 1,323%, sessions up 1,452% and the first revenue attributed to Google Ads.
- 03/ 03meta
build the brand.
17 million people reached and an Instagram following over ten times the category norm.
want results like these?
tell us who your ideal guest is and where they live. we’ll show you how to reach them.
Google Ads figures compare Feb 2025 – Feb 2026 with Feb 2024 – Feb 2025 and reflect Google Ads traffic only. Total sales compare 2024 with 2025. Meta and audience figures are as reported in the campaign platforms.
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