case study · Volkswagen dealerships
selling more cars nationally on Google.
a carefully structured Google Ads approach turned search into a steady sales driver for Volkswagen dealerships, more than doubling click-through rate in six months.
the results
the results at a glance.
six numbers from the six-month Google Ads report, each reported exactly as it was measured.
more of the people who saw an ad clicked through.
more visitors taking the actions that lead to a sale.
reaching the dealership websites.
on the dealership websites.
from Google Ads.
visitors converting more often once they arrived.
make Google Ads a dependable sales driver for Volkswagen dealerships across the country.
the dealerships needed to show up when buyers search, and to turn those searches into enquiries and visits to the showroom.
we brought more than 10 years of Google Ads experience and a proven strategy to the account.
steady growth, stronger engagement.
a carefully structured approach delivered steady growth: 53% more users, 48% more sessions and a 119% boost in click-through rate.
that translated into stronger engagement on the dealership websites, with conversion rate up 16% and goal completions up 43%.
campaigns promoted current Volkswagen offers, such as the “Fall in Love” campaign, sending buyers straight to the best deals on new models.
want to sell more cars?
tell us about your dealerships and your stock. we’ll show you how Google Ads can bring in more buyers.
figures are from the Volkswagen dealerships’ six-month Google Ads report.
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